||1 of 1 people found the following review helpful.| Strategy insights...|By Voice of Experience|If you are looking for a book about valuation of intangible assets this
isn't it. However, it's an excellent guide to understanding what intangible
assets are and what innovative management techniques are available to
managers to extract maximum value from them on a day to day basis. The
ex|From the Back Cover||Techniques for measuring, managing, and enhancing the value of a firm's intangible assets | While guidelines now exist for the financial valuation of intangible assets, managing them for maximum value is new territory for many organi
Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy.
This book explains the latest thinking and techniques in measuring and managing intangibles. Innovative management disciplines like Balanced Scorecard are explained, while real-world ...
[PDF.jn98] Tangible Strategies for Intangible Assets Rating: 4.92 (506 Votes)
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