||0 of 0 people found the following review helpful.| Not worth it.|By Gregorina|The book was outdated even at the publication date due to some legislation changes. I checked some information on authors and found out that one of them (the first one) works in Zagreb University and her husband's mother is the faculty chief and her boss. I would not trust this research.||In the post-communist environment of Southeast Europe, retail activities have both increased greatly and undergone major changes in the past ten years. The papers in this volume each report on a specific trade study and begin with the following summary sectio
This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies.
[PDF.im49] Challenges for the Trade of Central and Southeast Europe: 29 (International Business and Management) Rating: 3.62 (694 Votes)
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