||About the Author|LOUIS AUGUSTIN-JEAN is Associate Professor at the University of Tsukuba, Japan, where he teaches Development of Asian Economies, and Economic Sociology. He has been living in Asia for fifteen years and his research focuses primarily on China's
Food safety concerns have boosted the Asian demand for quality food in general and products of geographical indications in particular. This book shows how Asian countries are empowering regions and enterprises involved in differentiation strategies, and the effects that this regulation can have.
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