||0 of 0 people found the following review helpful.| A handy guide for clients who want a better relationship with their ad agency|By Rolf Dobelli|When a client selects an advertising agency, that choice marks the beginning of a very special, potentially profitable affiliation. When the relationship works well, it creates an energetic creative and business mix. But when agencies and clients fail to connect, conflict brews and of
The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both s...
[PDF.rh24] Working With Agencies: An Insider's Guide Rating: 3.79 (765 Votes)
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