One of the nation's biggest music labels briefly signed Taylor Swift to a contract but let her go because she didn't seem worth more than $15,000 a year. At least four book publishers passed on the first Harry Potter novel rather than pay J. K. Rowling a $5,000 advance. And the same pattern happens in nearly every business.
Anyone who recruits talent faces the same basic challenge, whether we work for a big company, a new start-up, a Hollywood studio, a h...
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