||0 of 0 people found the following review helpful.| Very timely book for teaching, research,a nd practice|By Shailendra Palvia|This is a very timely book articulating strategies for success for high-tech companies in three primary sectors: Pharmaceutical, Commercial Jet Aircraft, and Software (High-IT). A high-technology firm, in the context of this book, is a company with relatively high level of R&D intensity or simply high|About the Author||P. M. Rao is a Professor of Marketing and International Business at the College of Management, Long Island University- Post Campus, USA. |Joseph A. Klein is an attorney with a Harvard Law School degree, who specializes in information technolog
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
[PDF.jy90] Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues Rating: 4.77 (531 Votes)
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