||0 of 1 people found the following review helpful.| Essential reading for managers|By YES|This new and succinct book clearly demonstrates the paradigm of marketing for analysing the engagement of investor relation officers, and taking a view on the potential that corporates could gain from utilizing effective communication to their financial audiences. From an academic perspective this book is very practical and tremendously re||"This is an important book that every investor relations practitioner ought to read. The investor relations industry remains ten years behind the rest of the PR world, but this book, written by a leading practitioner, unlocks the knowledge needed for modernis
“This book clearly explains why Investor Relations is now a highly regarded career choice and demonstrates its value to companies and the investment community.”—Helen Parris, Director of Investor Relations, G4S plc “This book is an essential read for Investor Relations profes-sionals, business managers, and anyone interested in corporate relations.”—William Sun, Deputy Director of the Centre for Governance, Leadership and Glo...
[PDF.op78] Online Marketing to Investors: How to Develop Effective Investor Relations Rating: 4.77 (704 Votes)
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