||3 of 4 people found the following review helpful.| A waste of money for anyone with basic marketing skills|By Trurl|NIRI (the investor relations professional body) positions it as the bible of IR, so I thought it worth a shot. Not so.
I used to be a PR person. The book started turning me off the minute it said that PR people can't become IR people - that there's no way even a very able PR person can become a compe|From the Publisher|Provides marketing plans and step-by-step examples that communications professionals can adapt to their needs. Shows professionals how to attract the capital they need from the global pool of sources in an increasingly competitive marketplace
The acknowledged bible on investor relations
Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. Maximizing Your Investor Relations provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value. Comprehensive and thoughtful, it focuses on controlling the day-to-day mechanic...
[PDF.yd19] New Dimensions in Investor Relations: Competing for Capital in the 21st Century Rating: 3.94 (649 Votes)
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