||0 of 0 people found the following review helpful.| Marketing is everything, but it's harder than ever|By Andrew Sobel|Businesses today face a tough truth: Marketing is harder than ever, but it's also more important than ever given the vast sea of products and services that shout for our attention. Popky's book, Marketing Above the Noise, is a very thoughtful guide to weaving your way through both the "old" marketing (remember||
A lot of marketing talk focuses on technology: Twitter, Facebook, viral videos, clicks. Linda Popky understands that technology is an important piece of the puzzle, but not THE most important piece. Her back-to-basics approach builds on foundational va
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Levera...
[PDF.kd82] Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters (100 Cases) Rating: 4.88 (573 Votes)
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You can specify the type of files you want, for your device.Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters (100 Cases) | Linda J. Popky. I really enjoyed this book and have already told so many people about it!
