||0 of 0 people found the following review helpful.| Helpful for design managers|By Kathryn Downing|This book has some really good information for design managers on how to increase your team's influence within your company, and focus energies on strategic work. I hope to apply many of the suggestions outlined.
There were a few points that I disagreed with. And in sections of the book, he includes lengthy excerpts of|About the Author|Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years' experience as a senior corporate design manager, a consultant for many Fortune 500 c
Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses—head-on—these new challenges in a highly practical manner.
Peter L. Phillips writes specifically to corp... [PDF.uf03] Managing Corporate Design: Best Practices for In-House Graphic Design Departments Rating: 3.94 (559 Votes)
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You can specify the type of files you want, for your gadget.Managing Corporate Design: Best Practices for In-House Graphic Design Departments | Peter L. Phillips. A good, fresh read, highly recommended.
