|||"…this book belongs on the shelves of every image-dependent organisation…Your reward at the end…the ultimate story of successful media hype…" (Accounting Technician, March 2003)|From the Inside Flap
A multifaceted perspective on building and managing brand value Brand identity has never been as crucial to company survival as it is in today's customer-centered new economy. As much as sixty percent of a company's market capitalization is tied up in its brand name. Yet, according to a recent survey of finance directors at leading firms in the United States and abroad, fewer than thirty percent of those surveyed believed that brands were their organization's most...
[PDF.pe04] Brands: Visions and Values (Society of Investment Professions) Rating: 3.87 (658 Votes)
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You can specify the type of files you want, for your device.Brands: Visions and Values (Society of Investment Professions) | From Wiley.Not only was the story interesting, engaging and relatable, it also teaches lessons.
