||29 of 33 people found the following review helpful.| Better titled 'The psychology of finacial agents.'|By Mark Mills|Obviously, I didn't like this book, but I'm exceptionally biased. I'll try to make my reaction understandable to those I imagine finding this book attractive. First,I was offended by the title itself. 'Behavioral Finance' is an important area of economic research. Leading books in the field include The|From the Inside Flap|Pure financial theory does not take into account people's emotions, prejudices or expectations. These frequently lead to poor decision making. Despite knowing the slim chances of success, many people are prepared to gamble on events i
This fascinating book explains the new science of behavioral finance. It demonstrates clearly how behavior-orientated analysis of the financial markets can explain and account for fundamental principles in technical analysis. The book is divided into the following chapters, each offering practical analysis and advice; Forecasts, An analysis of exposure, Dams to combat the flood of information, Everything is relative, People like to see themselves in a favorable li...
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